Job Opportunities


Lily Pins is committed to providing a positive and supportive working environment for all our hairdresser, beautician and footcare colleagues. We believe that high quality training, especially dementia training, and consistent development is rewarded by a fully engaged colleague base, all of whom understand our principles of client care.

We are always interested in hearing from high calibre candidates who wish to be part of a hard-working and successful team.

We offer an attractive remuneration package and a friendly and enthusiastic working environment. Lily Pins is an equal opportunities employer and we welcome applications from all members of the community.

Download Application Form

Care Home taster session

We are currently offering 50% off all service prices for new care home taster session clients.

We will also donate 10% of your taster day proceeds back to your resident amenities fund.


As the UK’s only specialist provider of Dementia trained hairdressers, beauticians and footcare specialists, Lily Pins offers a person-centred, empathetic pampering experience to thousands of care home residents throughout large parts of the country.

Lily Pins would love to show you how our specifically trained professionals can engage with your residents throughout their beautifying session, adding joy and promoting self-esteem. Not only does this contribute to your residents’ wellbeing, but it also adds value to a care home’s client and family satisfaction levels.

What does a Lily Pins taster day look like?

  • Our Lily Pins representative will visit your establishment and deliver invitations and price lists to your residents – all ladies and gentlemen are welcome, including bed-bound clients

  • We will supply you with any posters and publicity material you feel appropriate

  • We will leave your receptionist with the necessary paperwork for your residents and their families to make their appointments for our taster day

  • Our Dementia trained hairdressing team will arrive on the taster day at the agreed time to set up our equipment in your salon or other setting

  • Lily Pins hairdressers work in pairs, offering a choice of stylists and styles

  • Whilst conducting our appointments throughout the day, residents are welcome to have a small number of family members and friends present

  • Care home staff, colleagues and guests are also welcome to witness the sessions and review their impact

  • Your staff can proceed with their daily activities knowing that residents are in the hands of Lily Pins’ caring professionals - all of whom are trained in Dementia, Health and Safety, Moving and Handling, CRB and POVA checked

"Our Lily Pins ‘sampler’ day was so excellent that we’ve now secured funding from the Lambeth Community Fund for 6 more sessions in the future. The day was a great success which we would recommend to other homes without a doubt”

Care Team, Lingham Court, Lambeth.

To secure your own Lily Pins taster day, or to drill down further into what to expect, please call us now on 01279 503 689, or contact us online.

Lily Pins is the UK’s only provider of Dementia trained hairdressers to the care sector

Lily Pins is a DAA recognised company offering specialist, excellent value DBS checked and dementia trained hairdressers, beauticians and footcare specialists to residential homes and nursing homes across Britain.

Not only is our high quality service tailored to the procedural and administrative needs of every care home we work with, but every Lily Pins team member undergoes specific Dementia, Health and Safety, Moving and Handling and POVA training, in addition to their professional qualifications and talents (for further details see our Lily Pins training regime).

In short, our person-centred, professional approach to ‘hair and care’ is what sets Lily Pins apart from the rest of the mobile hairdressing community, allowing us to bring the most engaging High Street salon experience (without the High Street prices) to the most vulnerable of clients in the most demanding care settings for 52 weeks of the year.

"Combining our skills as trained hairdressers, beauticians and Dementia carers, Lily Pins not only receives wonderful feedback from clients and their families, but we also add proven value to every care home’s offering and client satisfaction levels"

Jenny Twigg, MD, Lily Pins

So whether you have your own in-house salon or require us to bring our own fully compliant ‘pop-up’ salon with us, your staff can rest assured that Lily Pins will create and manage a safe, tranquil and enjoyable pampering environment where our clients’ dignity is respected and their individuality is given the chance to shine.

Franchise Opportunities

In order to meet the volume of enquiries coming to us from the care community, and with our commitment to only grow at a pace that guarantees a high quality service for our clients, Lily Pins has built a franchise model which is now being rolled out country-wide.

The Lily Pins pilot franchise, called ‘Evelynrose’, was launched by franchisee Eve Smith in Hertfordshire in June 2011 and has gone from strength to strength.

Having become passionate about the Lily Pins brand over a 3 year period of working with us, Eve, who has had a career as a carer and a hairdresser, became our first franchisee with an initial client base of 3 contracted care homes in her appointed area.

The Lily Pins Evelynrose Branch now offers a dementia trained hairdressing, beauty and footcare service to 8 care establishments in Bedfordshire, Buckinghamshire, East Herts and West Essex, including Luton, Hitchin, Letchworth, Epping and Waltham Abbey.

With a potential market of 22,000 care homes in the UK, the Lily Pins franchise model works brilliantly for entrepreneurial hair and beauty professionals who share our values and our understanding of the needs of our client base.

With a franchise package containing Lily Pins dementia training and all our trialled and tested policies and procedures, we would be delighted to hear from hairdressing and beauty professionals who have a desire to build their own business in an incredibly rewarding industry.

What’s Included in a Lily Pins Franchise Package?

  • The right to trade under the well-established and respected Lily Pins brand

  • An extensive operations manual, providing the Franchisee with every Lily Pins policy and procedure, as well as the access to documents as they are updated and created

  • A salon starter kit – all the equipment, staff uniforms, branded goods and stock you need to set up your salon

  • Your own co-branded, multi-platform friendly website

  • Marketing and promotional materials including car magnets, welcome packs and samples packs

  • Marketing help and advice

  • Training – a hands-on training programme written and conducted by Lily Pins MD, Jenny Twigg in existing salons.
    This includes:

  • Seeing life through the eyes of someone living with Dementia

  • How to adapt customer service skills and use professional techniques to encompass the specific needs of vulnerable and Dementia client groups

  • How to use and adapt Health & Safety, Moving & Handling and POVA training for the above group

  • How to maximise engagement, improve communication, recognise and react to signs of discomfort

  • How to rapport build with clients and their families, as well as carers and care home management teams to build individual client profiles and maximise client base

  • Lily Pins administration & basic accounts training

  • A database of all establishments within the assigned geographical area

  • 6 months of one-to-one support at a discounted fee with the Lily Pins business coach

A few words from our ‘Evelynrose’ Lily Pins Franchisee

Evelynrose Franchise

“Since becoming managing director of my own Lily Pins franchise, Jenny and her back up team have offered me ongoing support and advice, giving me the confidence and tools to grow my business. Beginning with three care home contracts in June 2011, I now have 8 contracts with homes in my own assigned territories.

I must admit that being a franchisee has been hard work, and long hours, but for me, the position is perfect. I am proud to manage Evelynrose Branch, I was given the opportunity to have my own business, which was ready made and a genuinely admirable concept.

I have four stylists who have supported me through my journey as a Lily Pins franchisee, and who share the passion and commitment to provide a specialized service. We offer hairdressing services, beautician services and footcare services to the care industry, in homes across West Hertfordshire, East Essex, Bedfordshire and Buckinghamshire.

I would recommend a Lily Pins Franchise to anyone with drive and passion for providing a caring service to those who need it most. Becoming a franchisee has changed my life for the better, and will continue to change my life as I grow my own Evelynrose Branch of Lily Pins”

How Much is a Lily Pins Franchise Investment?

Lily Pins Franchise Investment

At a first point of entry price of £12K, Lily Pins has a tiered system which is tailored to meet the needs of each franchisee.

Lily Pins franchisees can decide to:

  • Work full-time or part-time running a local Lily Pins business and team, without undertaking hairdressing or beauty treatments yourself

  • Work full-time or part-time running a local Lily Pins business and team, including working in franchise salons yourself

  • Build your own Lily Pins business within your area, acquiring and fulfilling contracts for multi salons

Lily Pins Working with the DAA


The Dementia Action Alliance brings together organisations across England committed to transforming the lives of people with dementia and their carers. Lily Pins is one of those organisations.

There are 800,000 people living with dementia in the UK. It costs the UK economy £23 billion a year and can ruin the lives of people living with it and those that care for them.

The Dementia Action Alliance is a movement with one simple aim: to bring about a society-wide response to dementia. It encourages and supports communities and organisations across England to take practical actions to enable people to live well with dementia and reduce the risk of costly crisis intervention.

At a national level the DAA has begun to shape policy and attitudes. Locally they galvanise action by coordinating and supporting Local Dementia Action Alliances.

Organisations become a member by signing up to the National Dementia Declaration and submitting a short action plan setting out how they are delivering the outcomes described in the Declaration. This plan is then published on the DAA website.

How the Dementia Action Alliance Operates

The DAA is supported by a Secretariat funded through voluntary financial and in kind contributions from members. It is hosted by the Alzheimer's Societyand works to a programme agreed by the whole membership and people living with dementia and their carers who attend our sessions.

Separate to this Declaration, each signatory organisation, such as Lily Pins, has set out what it intends to do by 2014 (the date when the current National Dementia Strategy comes to an end) in order to deliver better quality of life for people living with dementia and their carers.

How Did Lily Pins Satisfy the Strict Criteria to join the DAA?

In order to join the DAA, Jennifer Twigg, MD of Lily Pins was first asked to describe Lily Pins’ role in delivering better outcomes for people with dementia and their carers:

  • The service provided by Lily Pins offers clients living with Dementia a completely purpose-made service. We recognize that our clients’ families and carers want to maintain their loved ones identity and appearance. We also recognize how comforting it can be for our clients to look in the mirror and recognize themselves.

  • If a client is unable to express to us their preferences, we build a portfolio with the help of a family member (and old photographs), enabling our hairdressers to provide the best possible service. In keeping with our clients’ preferences we strive to raise the self-esteem of people living with Dementia.

  • Our staff are specifically trained and talented in using both verbal and non-verbal communication relative to our client’s ability.

  • Lily Pins offers ‘drop in’ taster days, free of charge, to Dementia Day-Centres and Residential Centres. The days we have offered in the past have been hugely successful and a scheme that we would love to offer nationwide.

  • Jenny is a regular volunteer at The Alzheimer’s Society’s “Memory Cafes” and plans to join forces with the industries best recognized organisations to campaign together to promote awareness and understanding of the needs of people living with Dementia.

Jenny was then asked what the main challenges Lily Pins faced in delivering these outcomes:

  • As the only company of its kind currently within the UK, we campaign to get the care sector to acknowledge the importance of Dementia trained & experienced, outside service providers. But it is often the case that care establishments may look for a local hairdresser as a cheap and easy option, unaware that Lily Pins exists to provide a much higher standard of service.

  • Having been in the industry for 12 years, it is my understanding that ‘mobile hairdressers’ have difficulty in offering a service to some of the more challenging clients through their lack of understanding of Dementia.

  • Unfortunately, due to budget and time constraints, it is not easy for us to spread the word as quickly or as widespread as we would like.

  • We are often asked to take over a service within a Care Home, where a mobile hairdresser has left, prompting the Care Home to discover that only 10 out of 60 people were having their hair done each week – posing the question “what about the other residents?” We are often told that they were not able to have their hair done, as the hairdresser could not manage them, or they were bed-bound for example

  • Due to our experience and training, Lily Pins can offer our services to everyone within the establishment, knowing that if they may say no to us in the morning, they may well have changed their mind by the afternoon.

Lily Pins works directly with the Dementia Action Alliance (DAA)

Finally Lily Pins was then required to submit an Action Plan which the company is committed to delivering. This consists of a National Education Campaign, Care Home Awareness Campaign and Training and Development Programme.

Lily Pins’ Action Plan is available to read on the official DAA website.

We find it bewildering that within care home environments, all personnel have to undergo at least one Dementia awareness session (including kitchen, maintenance and catering staff), yet those coming into close personal contact with vulnerable adults - hairdressers, footcare specialists and beauticians - are not required to have Dementia training.

Joining the DAA is indicative of the long term commitment that Lily Pins has in campaigning for government legislation to make it compulsory for outside services providers working with individuals living with Dementia to have adequate training. This will help professionals to offer the safest and best possible service to this vulnerable group of adults.

Accredited colleagues

  • Quantum Care
  • Care Check
  • Dementia Friends
  • Dementia Action Alliance
  • The Hair and Care Project

Contact Lily Pins

01279 503 689
07861 158 189

Contact us online

Our Address

Lily Pins House

8 Marlborough Close
Bishop's Stortford
CM23 3NT
LilyPins - The UK’s ONLY provider of Dementia trained hairdressers to the care sector

01279 503 689